My fascination with jewelry began at the tender age of four. When most children were playing sports on Saturdays, I accompanied my father on his weekly trips to the Jeweler's Building in Boston. We visited diamond dealers, watch repair shops, manufacturers, etc. I marveled at the magnificent creations adorning store windows. The allure of lustrous pearls, vivid emeralds, pigeon blood rubies, cornflower blue sapphires and colorless diamonds sparked my interest in the jewelry business. I was hooked.

Our first retail jewelry store opened in 1982 and stood as an example of my parents' determination to create a better life for their family. Their vision was clear: to create a comfortable shopping environment that focuses on customer service, well-crafted jewelry and engagement rings at fair prices, without compromising quality. Through the years, his business evolved and our family continued to grow.

In 1996, I began working in our Boston jewelry store while studying communications at Suffolk University. My duties included engagement ring sales, customer relations and wholesale diamond/jewelry distribution. After nine years and under the watchful eye of my parents, I opened Forever Diamond in 2005, specializing in ideal cut GIA certified diamonds, custom made jewelry and engagement rings.

The jewelry industry has become flooded with commercialized products and a level of service that lacks personal attention. At Forever Diamond in Boston, we pride ourselves on the highest level of customer service. Our clients become extended members of our family and are treated with respect. Today, the Vellucci family includes not only my parents, James and Teresa, but also my sisters Elana and Janina. As a family, we strive to offer the highest level of customer service and superior products at a price level that fits any budget.

The most rewarding part of my job is that elated expression on someone's face when they see their vision become reality. I encourage you to stop by Forever Diamond, whether you are cultivating ideas or have precise details, it would be my pleasure to meet with you.